Christian Borrmann
Brand Director
KCI Media Group
Christian Borrmann – Brand Director
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y professional journey with KCI Publishing began in 2007, when I took on the role of Editor-in-Chief and Event Manager for the globally recognized brand Valve World. Over the course of eight years, I had the opportunity to lead and organize major industrial events across Europe, China, and the United States, connecting with thousands of professionals in the valve and flow control industry. These experiences helped me build and nurture a vibrant global community of experts passionate about engineering, innovation, and knowledge sharing.
In 2015, I made a strategic career shift to focus fully on B2B marketing, driven by a deep interest in how industrial companies position themselves as market leaders. Over the next decade, I served as International Marketing Manager for a leading sensor technology manufacturer, followed by a role as Marketing Director in the logistics and robotics sector. These roles allowed me to develop and execute global marketing strategies, strengthen brand positioning, and drive engagement across diverse technical industries.
Now, I’m thrilled to return to KCI to lead a new initiative: Instrumetrics World — a dynamic platform dedicated to professionals in measurement, instrumentation, and control technologies. This project is more than just a publication; it’s a global community where engineers, manufacturers, and innovators come together to share insights, discover trends, and build lasting professional relationships.
Throughout my career, the common thread has been community building, strategic networking, and fostering collaboration across borders. I invite you to join the Instrumetrics World community — a place where industry expertise meets human connection, and where you’ll find not just colleagues, but an extended professional family.
Madeline McNabb – Editor Instrumetrics World
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rowing up in Pittsburgh, Pennsylvania, a city deeply rooted in industrial innovation, I was immersed in the world of manufacturing and engineering from an early age. This environment, combined with my academic background in literature and cultural studies, naturally led me to a career in technical publishing and B2B communications.
As an Editor at KCI World, I specialize in crafting compelling content that bridges industries and connects professionals across the globe. I believe in the transformative power of words to build communities, share expertise, and drive innovation.
At Instrumetrics World, a key brand within the KCI Media Group, I contribute to a growing network focused on measurement, instrumentation, and control technologies. Through editorial leadership and strategic storytelling, I help highlight the advancements, challenges, and successes that shape the industrial landscape.
My mission is to support and empower professionals in engineering, automation, and process control by telling the stories that fuel growth, collaboration, and technical excellence. Whether you’re an industry veteran or a newcomer, Instrumetrics World is your gateway to global insights and meaningful connections.
Madeline McNabb
Editor
KCI Media Group
Instrumetrics World by KCI World: your global hub for instrumentation, measurement & control
Instrumetrics World, a trusted brand from KCI World, is dedicated to delivering high-quality content focused on instrumentation, measurement, and control technologies. Through our multi-channel distribution—including our industry-leading magazine, dynamic website, and engaging social media platforms—we provide valuable insights into real-world applications and end-user experiences.
Our editorial content includes:
- Technical articles and white papers
- Expert interviews with industry leaders
- Project updates across key sectors
We serve a wide range of industries, including:
- Oil & Gas
- (Petro)Chemical
- Life Sciences
- Power Generation
- Food & Beverage
- Marine & (Waste)Water
- Mechanical Engineering
Throughout the year, our editorial calendar explores critical topics in the sensor and automation industries, such as:
- Industry challenges and solutions
- Emerging technologies and innovations
- Interoperability and integration
- Standards, compliance, and regulations
- Digital transformation and industrial automation
Instrumetrics World is the ideal platform to stay connected with the global instrumentation community. Whether you’re a manufacturer, integrator, or end-user, we invite you to collaborate, contribute, and connect.
Want to be featured or get involved? Don’t hesitate to contact us!
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