Rockwell Automation, Inc. announced plans to build a new greenfield manufacturing site in Southeastern Wisconsin. The project marks the next step in the company’s previously announced $2 billion investment in plants, digital infrastructure, and talent to grow share, build resilience, and expand margins over the next five years.
“Designing a new facility presents the opportunity to create the future of industrial operations, with highly orchestrated production,” said Blake Moret, chairman and CEO at Rockwell Automation. “We are expanding our U.S. manufacturing footprint with advanced production capability that supports growth and performance with the latest Rockwell technologies and solutions.”
This new facility will span more than 1 million square feet of manufacturing and warehouse space and will be equipped with advanced automation, robotics, and digital systems that will showcase modern manufacturing and demonstrate Rockwell’s leadership in industrial automation.
“It will integrate the latest in Rockwell’s production technologies, including AI and analytics tools, to increase efficiency and precision, while providing team members with access to advanced tools and training. I am excited to see our highly skilled workforce maximize the potential of this site,” said Bob Buttermore, chief supply chain officer at Rockwell Automation. “This investment reflects our confidence in our teams that deliver excellence every day.”
This reinforces Rockwell’s long-term commitment to American manufacturing and to the skilled workforce that drives production and innovation. The Southeastern Wisconsin location will be near the company’s global headquarters in Milwaukee.
Construction and site planning are in progress in concert with local and state officials. Additional details will be shared as the project advances.

